Ryan Webb

Ryan Webb has navigated the complex landscape of software and SaaS marketing for nearly 15 years. His career is defined by a singular obsession: understanding how software solves real-world business problems.

His journey began in the open-source community, where he founded MediaNYX. In this role, he didn't just market software; he reviewed, bundled, and implemented solutions, gaining a deep technical understanding of the code behind the products.

The Lightspeed Era

Ryan transitioned into a pivotal full-time role at Lightspeed Commerce. During his tenure, he played a key role in the company's massive growth transformation. He witnessed the operational and technological rigor required to take a company through IPOs on both the Toronto Stock Exchange (TSX) and the New York Stock Exchange (NYSE).

Diverse Industry Expertise

Beyond the enterprise SaaS world, Ryan has consulted for a wide variety of software providers, giving him a unique, panoramic view of the tech industry. His consulting portfolio includes:

Why AppIntent?

Ryan founded AppIntent to solve a problem he encountered repeatedly during his career: the software review space is crowded with "pay-to-play" listicles that prioritize budget over quality.

Taking his passion for technology and his deep industry knowledge, Ryan focuses on highlighting niche software providers who are actual leaders in their industry, not just the ones with the biggest marketing budgets. At AppIntent, he leads the editorial strategy, ensuring every review is grounded in actual user intent and technical reality.